Kočárky Klokánek
The CaregiverServes Parents and expecting parents
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Kočárky Klokánek anchors on Yellow (#dfd6ac) as their primary brand signal, paired with Yellow (#bcb396), and accented by Orange. The palette leans warm — inviting and energetic.
#dfd6ac
Primary
#bcb396
Secondary
#948b7a
Accent
#000000
Background
#39343b
Text
#69615d
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kočárky Klokánek uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, friendly, playful.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Kočárky Klokánek is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Kočárky Klokánek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kočárky Klokánek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Neutral Beige
Used as a background color, creating a soft and comforting feel.
Open Sans
Used for body text, providing a clean and readable appearance.
radost být dítětem
Tagline emphasizing the joy of childhood.
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