Klub českých turistů logo

Klub českých turistů

The Innocent

Klub českých turistů vydal první letošní číslo svého Zpravodaje. Nové vydání přináší přehled aktuálního dění v klubu, pozvánky na významné turistické akce i inspirativní příběhy...

Travel·Tourism Organization·kct.cz

Serves Czech tourists and outdoor enthusiasts

slickTraditionalReliableOutdoorsyCommunity-focused11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

NatureCommunityTraditionAccessibility

Color Intelligence

Klub českých turistů anchors on a vivid Blue (#0d7da6) as their primary brand signal, paired with Blue (#9dafb9), and accented by Red. The palette leans cool — projecting trust and professionalism.

#0d7da6

Primary

#9dafb9

Secondary

#e30a1d

Accent

#59575a

Background

#f0f3f5

Background

#cbd7da

Accent

cool palette(1w/5c)Blue · Red · Gray

Typography

Klub českých turistů uses Nunito across both headings and body — a sans-serif — clean, modern, and optimized for digital.

Aa
slickUISans Serif
Aa
NunitoBodySans Serif
Aa
NunitoHeadingsSans Serif

Logo Anatomy

Klub českých turistů uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, outdoors, geometric.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

6/10

traditionaloutdoorsgeometric

Brand Character

Klub českých turistů is authoritative and decisive, energetic and passionate.

Confidence
70%
Enthusiasm
70%
Warmth
65%
Formality
60%
Nostalgia
50%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

turistikaznačíme cestyturistické trasy

Design Playbook

Photography

nature, outdoor, landscape

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withwordpress
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Klub českých turistů is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Klub českých turistů. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity60%
traditionaloutdoorsgeometric

Brand Codes

Red (#e30a1d)

Signature ColorSupporting

Used for highlighting important information and calls to action.

Consistency80%
WebsiteSocial
ActiveOccasional

135 let

Heritage ElementSupporting

Emphasis on the long history of marking trails.

Consistency90%
WebsiteSocial
ActiveOccasional

KČT

Acronym CodeSupporting

The brand is known by its acronym.

Consistency100%
WebsiteSocial
ActiveOccasional

Czech Tourist Club Logo

Cultural SymbolSupporting

The logo features the letters K, Č, and T intertwined within a blue circle, surrounded by the words 'KLUB ČESKÝCH TURISTŮ' and a red semi-circle at the bottom.

Consistency90%
Website
ActiveOccasional

Czech Republic Shape

Signature ShapeSupporting

The shape of the Czech Republic is used as a visual element, filled with images of tourist destinations and question marks.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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