KM Beta a.s. logo

KM Beta a.s.

The Innocent

Materiály pro domov, co vydrží generace

Construction Materials·Construction·kmbeta.cz

Serves Construction companies and homeowners

NexaReliableDurableTraditionalPractical11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityDurabilityCustomer SatisfactionTradition

Color Intelligence

KM Beta a.s. anchors on Blue (#233b74) as their primary brand signal, paired with Yellow (#ffcc00), and accented by Blue. The palette balances warm and cool tones.

#233b74

Primary

#ffcc00

Secondary

#1e283b

Accent

#663d14

Accent

#ffffff

Background

#7a7b7d

Accent

balanced palette(3w/3c)Blue · Yellow · Orange · Gray

Typography

Headings set in Nexa (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
NexaHeadingsSans Serif
Aa
ArialBodySans Serif
Aa
Lucida GrandeUISans Serif

Logo Anatomy

KM Beta a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern, corporate.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

geometricmoderncorporate

Brand Character

KM Beta a.s. is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Warmth
60%
Technicality
60%
Enthusiasm
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

KM Betahrubou stavbustavební materiálstřešní tašky

Design Playbook

Photography

product, architectural

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

active on 4 social platforms.

Social
facebookinstagramyoutubelinkedin

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, sk

KM Beta a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KM Beta a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
geometricmoderncorporate

Brand Codes

KM Beta Blue (#233b74)

Signature ColorSupporting

Used for the logo and main headings.

Consistency90%
WebsiteSocial
ActiveOccasional

KM Beta Yellow (#ffcc00)

Signature ColorSupporting

Used as an accent color to highlight key information.

Consistency80%
WebsiteSocial
ActiveOccasional

Nexa

Typography CodeSupporting

Used for headings, providing a modern and bold look.

Consistency80%
Website
ActiveOccasional

český výrobce pro hrubou stavbu

CatchphraseSupporting

Positions the company as a Czech manufacturer for structural construction.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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