What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Knihařství Rak anchors on Blue (#262f46) as their primary brand signal, paired with Blue (#005e5b), and accented by Blue. The palette balances warm and cool tones.
#262f46
Primary
#005e5b
Secondary
#000073
Accent
#000000
Background
#b1ab9c
Accent
#f0efee
Accent
Typography
Headings set in EB Garamond (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Knihařství Rak uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Knihařství Rak is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Product Photography, Lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Knihařství Rak is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Knihařství Rak. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
EB Garamond
Used for headings, conveying a classic, literary feel.
Vladimír Rak
The business is named after and features the founder.
Crayfish Logo
A stylized white crayfish illustration is used as a logo.
Rak Font
The website uses a distinctive serif font for the 'Knihařství Rak' text on the homepage.
Social Media Intelligence
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