What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The combination of wide selection, customer satisfaction, and a friendly, accessible personality points to a core value of being helpful to customers in their book-buying journey. 'Helpfulness' encapsulates the brand's commitment to providing a positive and supportive experience.
Color Intelligence
Knihkupectví Pohoda anchors on a muted Red (#5e3b3a) as their primary brand signal, paired with Orange (#ae8570). The palette leans warm — inviting and energetic.
#5e3b3a
Primary
#f0f0f0
Background
#d7d6d6
Background
#a8a39f
Background
#8f867f
Background
#ae8570
Secondary
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Knihkupectví Pohoda uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Knihkupectví Pohoda logo font
The logo uses a distinctive serif font with a playful, slightly uneven baseline, giving it a friendly and approachable feel.
Products & Business
Atlasy
CD
DVD
Kalendáře
Knihy
Mapy
Slovníky
Učebnice
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