What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#3f3e3d
Text
#757473
Accent
#d9d8d8
Accent
#a7a6a6
Accent
#fefefe
Background
#000000
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Knihy Trojan uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Knihy Trojan is warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Třebíč, CZ.
CZ
Třebíč, CZ
local
cs
Knihy Trojan is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Knihy Trojan. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Trojan
The bookstore is named after the founder, Trojan.
Open Sans
Used for body text, creating a readable and approachable feel.
Genre-based categories
Categories of books are named by genre.
CELINE wordmark
The wordmark uses a sans-serif typeface with a distinctive, geometric letterform.
Social Media Intelligence
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