What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Kočárky NEC anchors on a muted Red (#dcd0cf) as their primary brand signal, paired with Yellow (#9a881e), and accented by Orange. The palette leans warm — inviting and energetic.
#343a3b
Text
#dcd0cf
Primary
#9a881e
Secondary
#ceb18a
Accent
#7692a1
Accent
#fbfaf9
Background
Typography
Headings set in Tahoma (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Kočárky NEC is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
product photography
natural
full_color
horizontal
rounded
moderate
static
Digital Footprint
Built on x-shop.
Market Presence
Local market, headquartered in Chrudim, CZ.
CZ
Chrudim, CZ
local
cs
Kočárky NEC is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kočárky NEC. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Burgundy Red
The use of #990000 burgundy red in the logo, links, and headings creates a consistent brand color.
Verdana Body Text
The use of Verdana for body text provides a clean and readable experience.
Local Focus
Emphasis on being a 'Dům kočárků Chrudim' (House of Strollers Chrudim) highlights local presence.
Product Category Focus
The brand name itself, 'Kočárky NEC', directly translates to 'Strollers NEC', emphasizing the core product category.
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