Kocour Junior
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Kocour Junior anchors on Green (#2c5c4f) as their primary brand signal, paired with Green (#3b9e84), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#211e20
Text
#2c5c4f
Primary
#3b9e84
Secondary
#718273
Accent
#a6b4ac
Accent
#383838
Text
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kocour Junior uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kocour Junior is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Cat
The brand name translates to 'Junior Cat', suggesting a cat mascot.
Gray
Used for text and background elements, creating a neutral and professional look.
Logo Font
The logo uses a sans-serif font with a bold, modern look, with the 'K' in 'Kocour' being a distinctive teal color.
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