Kögel
The Creator“Transportlösungen aus Leidenschaft”
Serves Transportation and logistics companies
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Kögel anchors on Red (#e21f18) as their primary brand signal, paired with Red (#f9d5d3), and accented by Red. The palette leans warm — inviting and energetic.
#e21f18
Primary
#f9d5d3
Secondary
#f29c99
Accent
#ea5d58
Accent
#f7c3c1
Accent
#ef8985
Accent
Typography
Headings set in Archivo v25 700 (a sans-serif — clean, modern, and optimized for digital), body in Archivo v25 400 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kögel uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Kögel is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
product, industrial
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
multinational, based in DE, communicating in 10 languages.
DE
multinational
de, en, fr, it, es, nl, cs, ru, pl, pt
Kögel is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kögel. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#e21f18
Bright red used prominently in the logo and website design, conveying energy and passion.
Archivo v25
Used for headings and body text, providing a modern and industrial feel.
Because we care
Tagline emphasizing the brand's commitment to customer satisfaction.
Kögel logotype
The Kögel logotype features a bold, sans-serif typeface with rounded edges and a distinctive accent mark above the 'O'.
Social Media Intelligence
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