Kögel logo

Kögel

The Creator

Transportlösungen aus Leidenschaft

Automotive·Trailers·koegel.com

Serves Transportation and logistics companies

Archivo v25 400ReliablePracticalEfficientInnovative10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityCustomer FocusInnovationSustainability

Color Intelligence

Kögel anchors on Red (#e21f18) as their primary brand signal, paired with Red (#f9d5d3), and accented by Red. The palette leans warm — inviting and energetic.

#e21f18

Primary

#f9d5d3

Secondary

#f29c99

Accent

#ea5d58

Accent

#f7c3c1

Accent

#ef8985

Accent

warm palette(6w/0c)Red

Typography

Headings set in Archivo v25 700 (a sans-serif — clean, modern, and optimized for digital), body in Archivo v25 400 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Archivo v25 400BodySans Serif
Aa
Archivo v25 700HeadingsSans Serif
Aa
Archivo v25 300secondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Kögel uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric, corporate.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderngeometriccorporate

Brand Character

Kögel is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
70%
Technicality
65%
Formality
60%
Warmth
50%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

KögelTrailerLeidenschaft

Design Playbook

Photography

product, industrial

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 5 social platforms.

Built withWordPress
Social
youtubelinkedinfacebookinstagramtiktok

Market Presence

multinational, based in DE, communicating in 10 languages.

Origin

DE

Market Scope

multinational

Languages

de, en, fr, it, es, nl, cs, ru, pl, pt

Kögel is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kögel. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderngeometriccorporate

Brand Codes

#e21f18

Signature ColorSupporting

Bright red used prominently in the logo and website design, conveying energy and passion.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Archivo v25

Typography CodeSupporting

Used for headings and body text, providing a modern and industrial feel.

Consistency85%
WebsiteSocial
ActiveOccasional

Because we care

CatchphraseSupporting

Tagline emphasizing the brand's commitment to customer satisfaction.

Consistency75%
WebsiteAdvertisingSocial
ActiveOccasional

Kögel logotype

Typography CodeSupporting

The Kögel logotype features a bold, sans-serif typeface with rounded edges and a distinctive accent mark above the 'O'.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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