What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
KOKI anchors on Blue (#568fc3) as their primary brand signal, paired with Blue (#4d575f), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#568fc3
Primary
#4d575f
Secondary
#282c30
Text
#edf0f0
Accent
#5a6b77
Accent
#a6b3b3
Accent
Typography
KOKI uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
Brand Character
KOKI is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Global presence, based in CZ.
CZ
global
cs
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Brand Codes
Steel Blue
Used for the logo and primary website elements, specifically #568fc3.
Open Sans
Clean and professional font used for body text and headings.
Soldering Pastes
Focus on specialized soldering pastes and related products.
KOKI logotype
The KOKI logotype uses a bold, sans-serif font with a distinctive 'K' shape, and the tagline 'Challenging new technologies' is set in a smaller, lighter font alongside it.
Product packaging
The product packaging features a consistent design with a white label, green accents, and a clear display of the product name and specifications.
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