Kola Pirkl logo

Kola Pirkl

The Ruler
Retail·Wheels & Hardware·est. 2026·kolapirkl.cz

Serves Industrial and commercial customers needing wheels and hardware

Open SansReliablePracticalHelpfulProfessional11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityCustomer ServiceEfficiencyExpertise

Color Intelligence

Kola Pirkl anchors on a vivid Orange (#ea4e12) as their primary brand signal. The palette leans cool — projecting trust and professionalism.

#ea4e12

Primary

#1c2734

Background

#bdbebe

Background

#414347

Text

#717372

Background

#000000

Background

cool palette(2w/4c)Orange · Blue · Gray

Typography

Headings set in open_sansbold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
open_sansboldHeadingsSans Serif
Aa
open_sanssemiboldsecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Kola Pirkl uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, industrial.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanindustrial

Brand Character

Kola Pirkl is authoritative and decisive, cool and detached, technically detailed.

Confidence
80%
Technicality
70%
Formality
65%
Urgency
65%
Enthusiasm
55%
Voice Person

third

Reading Level

high_school

CTA Style

urgent

Signature Words

kolečkakolakladkypojezdovámanipulační

Design Playbook

Photography

product photography, stock photography

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on React, active on 2 social platforms.

Built withReact
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleanindustrial

Brand Codes

Pirkl Orange

Signature ColorSupporting

Used for calls to action and accents, creating a sense of urgency and energy.

Consistency80%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Readable and accessible font used for body text.

Consistency85%
WebsiteSocial
ActiveOccasional

Product Focus

Naming ConventionSupporting

Naming products based on their type (e.g., 'Pojezdová kolečka').

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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