What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
KOMPEK anchors on Red (#851d21) as their primary brand signal, paired with Orange (#d8c08b), and accented by Orange. The palette leans warm — inviting and energetic.
#851d21
Primary
#d8c08b
Secondary
#c5a355
Accent
#3b2e2a
Accent
#5c4a46
Accent
#986855
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KOMPEK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KOMPEK is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#851d21
Dark red used in the logo and website accents.
Traditional Recipes
Emphasis on traditional baking recipes.
Traditional Production
Focus on traditional production methods.
Sunburst Logo
The KOMPEK logo features a sunburst shape with the company name in the center.
Rustic Food Photography
The website uses rustic-style food photography, featuring bread and other products in natural settings with ingredients like onions and herbs.
Social Media Intelligence
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