AT WILL, s.r.o. logo

AT WILL, s.r.o.

The Ruler

Kotoučky - at WILL – specialista na kotoučky

Retail·Office Supplies·kotoucky.cz

Serves Businesses using POS systems and thermal printers

proxima-novaReliablePracticalEfficientProfessional10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityReliabilityCustomer SatisfactionEfficiency

Color Intelligence

AT WILL, s.r.o. anchors on a muted Blue (#455475) as their primary brand signal, paired with Blue (#28988b), and accented by Yellow. The palette leans cool — projecting trust and professionalism.

#455475

Primary

#28988b

Secondary

#d1d828

Accent

#85bd26

Accent

#7f3b8e

Accent

#000000

Background

cool palette(2w/3c)Blue · Yellow · Green · Purple

Typography

Aa
proxima-novaBodySans Serif
Aa
ArialUISans Serif

Logo Anatomy

AT WILL, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

AT WILL, s.r.o. is formal and professional, authoritative and decisive, cool and detached.

Confidence
75%
Formality
70%
Technicality
60%
Urgency
50%
Enthusiasm
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

kotoučkypokladentermotiskáren

Design Playbook

No design patterns detected

Digital Footprint

Built on Bootstrap.

Built withBootstrap

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

AT WILL, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AT WILL, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Kotoucky

Naming ConventionSupporting

Refers to the product they sell (paper rolls).

Consistency100%
Website
ActiveOccasional

Dark Blue #45556a

Signature ColorSupporting

Used for text and some design elements.

Consistency80%
Website
ActiveOccasional

Proxima Nova

Typography CodeSupporting

Modern and clean font used for headings and body text.

Consistency90%
Website
ActiveOccasional

Europapier wordmark

Typography CodeSupporting

The wordmark uses a bold, sans-serif typeface in a dark gray color, with a geometric, multicolored hexagon icon integrated into the design.

Consistency90%
Website
ActiveOccasional

Hexagon icon

Signature ShapeSupporting

A geometric hexagon icon composed of smaller triangles in a rainbow of colors is used as part of the logo.

Consistency90%
Website
ActiveOccasional

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