Koupaliště Kraví hora logo

Koupaliště Kraví hora

The Everyman
Recreation·Swimming Pool·est. 2022·kravihora-brno.cz

Serves Families and individuals seeking recreational activities

georgiaActiveRelaxingCommunity-focusedFamily-friendly11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

HealthCommunityRecreationAccessibility

Color Intelligence

Koupaliště Kraví hora anchors on a vivid Blue (#0088ad) as their primary brand signal, paired with Blue (#036f8c), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0088ad

Primary

#036f8c

Secondary

#40a9cf

Accent

#84bfd5

Accent

#e6ebec

Accent

#2d2924

Accent

cool palette(1w/5c)Blue · Orange

Typography

Headings set in neue-haas-unica (a sans-serif — clean, modern, and optimized for digital), body in georgia (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast.

Aa
georgiaBodySerif
Aa
neue-haas-unicaHeadingsSans Serif

Logo Anatomy

Koupaliště Kraví hora uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Koupaliště Kraví hora is authoritative and decisive, simply spoken and accessible.

Confidence
70%
Warmth
65%
Formality
60%
Enthusiasm
50%
Technicality
30%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

sportovní areálrekreační areálKraví horamilovníci plavánímíčových sportů

Design Playbook

No design patterns detected

Digital Footprint

Built on Drupal, active on 1 social platform.

Built withDrupal
Social
facebook

Market Presence

Local market, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

local

Languages

cs

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Teal Blue

Signature ColorSupporting

Used for the main navigation and call-to-action buttons.

Consistency85%
WebsiteSocial
ActiveOccasional

Georgia

Typography CodeSupporting

Used for body text, giving a classic and readable feel.

Consistency70%
Website
ActiveOccasional

Aurora Borealis backdrop

Photography Style CodeSupporting

The use of an Aurora Borealis (Northern Lights) backdrop in the hero image creates a distinctive and visually appealing atmosphere.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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