What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Koupelny.cz anchors on a muted Blue (#2c423d) as their primary brand signal, paired with Orange (#ce9553), and accented by Blue. The palette balances warm and cool tones.
#2c423d
Primary
#ce9553
Secondary
#678f96
Accent
#c7cfcb
Background
#a94112
Accent
#f8f8f8
Background
Typography
Headings set in tahoma (a sans-serif — clean, modern, and optimized for digital), body in Lucida Grande (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Koupelny.cz is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Lucida Grande
Used for headings and body text, providing a clean and readable look.
Koupelny.cz
Descriptive name indicating the product type.
Water wave logo
The logo features stylized water waves in shades of blue, orange, and yellow, representing the bathroom theme.
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