Koupit-krmivo.cz
The Caregiver“Kvalitní krmiva a chovatelské potřeby - prodej”
Serves Pet owners
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Koupit-krmivo.cz anchors on a muted Yellow (#d5ceb7) as their primary brand signal, paired with Yellow (#fdcb06), and accented by Blue. The palette leans warm — inviting and energetic.
#d5ceb7
Primary
#fdcb06
Secondary
#1d1a2a
Accent
#4e4643
Text
#342d29
Accent
#80735d
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Koupit-krmivo.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
round
Icon + Text
5/10
Brand Character
Koupit-krmivo.cz is warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Vivid Yellow
Used for the logo and call-to-action buttons.
Exo 2
Used for headings, giving a modern and friendly appearance.
Postaráme se o Vašeho mazlíčka jako o vlastního
Appears in the description.
koupit-krmivo
Directly translates to 'buy-food', simple and direct.
Bone
The bone shape is used as a visual element in the logo and on the website.
Rounded Sans-Serif
The logo uses a rounded sans-serif typeface for the words 'koupit krmivo'.
Social Media Intelligence
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