Kovacek.cz
The Everyman“on-line obchod s domácími spotřebiči”
Serves Homeowners and renters looking for appliances
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Kovacek.cz anchors on a vivid Blue (#016aa6) as their primary brand signal, paired with Blue (#00aeff), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#016aa6
Primary
#00aeff
Secondary
#3a6d8a
Accent
#5c5d5d
Accent
#e8e6e9
Accent
#b0b0b1
Accent
Typography
Headings set in OpenSansSemibold (a sans-serif — clean, modern, and optimized for digital), body in OpenSansRegular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kovacek.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kovacek.cz is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Kovacek.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kovacek.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Kovacek Blue
Used in the logo and as a primary color for buttons and links.
Open Sans
Used for the majority of the text, providing a clean and modern feel.
Running figure
A blue stick figure running, used as part of the logo.
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