Kovářství Petr Ševeček
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#191919
Text
#565656
Accent
#b8b8b8
Accent
#777777
Accent
#000000
Background
Typography
Headings set in League Script (a script — elegant and expressive with calligraphic flair), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kovářství Petr Ševeček uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kovářství Petr Ševeček is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Petr Ševeček
The business is named after the founder, suggesting a personal touch.
League Script
Used for the logo and headings, creating a traditional and artistic feel.
Blacksmithing Tradition
Implied through the craft and imagery, connecting to a historical trade.
Blacksmithing Close-ups
The website uses close-up, dramatic photography of blacksmithing processes, focusing on the tools, fire, and hands at work.
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