Kozí farma Zásada u Kadaně
The InnocentServes Local consumers interested in organic products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Kozí farma Zásada u Kadaně anchors on a vivid Green (#f0fdd7) as their primary brand signal, paired with Yellow (#d9dfb4), and accented by Yellow. The palette leans warm — inviting and energetic.
#f0fdd7
Primary
#d9dfb4
Secondary
#adb190
Accent
#7d8b59
Accent
#2c3919
Accent
#5b653e
Accent
Typography
Headings set in Garamond (a serif — evoking tradition, authority, and print heritage), body in Verdana (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kozí farma Zásada u Kadaně uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kozí farma Zásada u Kadaně is warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Pale Green
Used as the background color, evoking a natural feel.
Garamond
Used for headings, giving a traditional, rustic feel.
Natural Light
Photos of goats and farm life with natural lighting.
Farm Setting
Emphasis on the farm's location and natural environment.
Goat illustration
A simple, hand-drawn style illustration of a goat is used as a logo.
Rounded sans-serif
The logo uses a rounded sans-serif typeface, giving it a friendly and approachable feel.
Organic certification mark
The organic certification mark features a stylized leaf and text, indicating the farm's commitment to organic practices.
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