Klub ochránců zvířat
The CaregiverServes Animal lovers, potential adopters, donors
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
The palette leans cool — projecting trust and professionalism.
#b3b3b4
Background
#dbdbdb
Background
#343434
Text
#605f60
Background
#a0a0a2
Background
#707071
Background
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Verdana (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Klub ochránců zvířat uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Klub ochránců zvířat is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Mokrá-Horákov, CZ.
CZ
Mokrá-Horákov, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Gray
Used for the website's background and text, creating a neutral and serious tone.
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