KPMG Legal
The RulerServes Corporations and businesses requiring legal services
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
KPMG Legal anchors on a vivid Blue (#00338d) as their primary brand signal, paired with Blue (#005eb8), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#00338d
Primary
#005eb8
Secondary
#1d2229
Accent
#d5d7d8
Accent
#454950
Accent
#9caca6
Accent
Typography
Headings set in KPMG Webfont (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KPMG Legal uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: corporate, modern, professional.
Wordmark
rectangle
Text
3/10
Brand Character
KPMG Legal is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
KPMG Legal is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KPMG Legal. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
00338d
Dark blue used extensively in the logo, headers, and other design elements, conveying trust and professionalism.
KPMG Webfont
Custom font that reinforces the corporate identity and provides a modern, clean look.
KPMG
The brand is primarily known by its acronym, which is a core part of its identity.
KPMG Legal Font
The KPMG Legal logo uses a specific sans-serif font, characterized by its clean and modern appearance, with thin lines and a consistent weight across the letters.
Social Media Intelligence
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