KR-TOOLS
The RulerServes Metalworking professionals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
KR-TOOLS anchors on a vivid Orange (#ffa902) as their primary brand signal, paired with Blue (#00435c), and accented by Gray. The palette leans warm — inviting and energetic.
#fefefe
Background
#000000
Background
#e5e5e5
Accent
#32373c
Text
#ffa902
Primary
#00435c
Secondary
Typography
Headings set in eg-font (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KR-TOOLS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KR-TOOLS is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, based in CZ, communicating in 5 languages.
CZ
regional
cs, en, fr, de, it
KR-TOOLS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KR-TOOLS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Vivid Orange
Used for highlights and call-to-action buttons.
Titillium Web
Used for headings and body text, providing a modern and technical feel.
Tabbed Content
Uses tabbed sections to organize product information.
KR-TOOLS Logo
The logo features a stylized "KR" monogram to the left of the text "KR-TOOLS" in a bold, sans-serif font.
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