Dárkové krabice Pospíšilová
The Everyman“Vítejte v našem obchodě - Můj e-shop”
Serves Individuals and businesses seeking gift packaging solutions
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Dárkové krabice Pospíšilová anchors on Pink (#ec3279) as their primary brand signal, paired with Purple (#cec2d1), and accented by Pink. The palette leans warm — inviting and energetic.
#ec3279
Primary
#cec2d1
Secondary
#f9d6e5
Accent
#ed1465
Accent
#f3a8c6
Accent
#ef6a9d
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dárkové krabice Pospíšilová uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Dárkové krabice Pospíšilová is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
product, studio
studio
natural
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on myshoptet.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Fuchsia
Used as a primary accent color, particularly in buttons and calls to action.
Source Sans 3
Used for headings and body text, providing a clean and modern look.
Gift Boxes
The brand specializes in gift boxes.
Stacked Gift Box Icon
A stylized, two-tiered gift box icon with a bow on top, used as a logo and potentially as a recurring visual element.
Woman with Boxes
A woman is prominently featured on the website, possibly the founder or a key figure associated with the brand, interacting with the boxes.
Founder's Image
The image of a woman, presumably the founder, is prominently displayed on the homepage, suggesting a personal connection to the brand.
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