Kraft Petr - malířské práce
The RulerServes Homeowners and businesses in Plzeň and Plzeňský kraj
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Kraft Petr - malířské práce anchors on Red (#5e1718) as their primary brand signal, paired with Orange (#d0690a). The palette leans warm — inviting and energetic.
#5e1718
Primary
#d0690a
Secondary
#e6e5e5
Background
#363431
Text
#272220
Background
#7d7470
Background
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kraft Petr - malířské práce uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: clean, modern.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Kraft Petr - malířské práce is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
realistic, indoor
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Petr Kraft
The brand is the painter himself.
Orange
Used in the logo and for key elements (#ff7b00).
Open Sans
Used for body text, providing a clean and readable style.
Kraft Logo Font
The Kraft logo uses a bold, sans-serif font with a slightly condensed appearance, and the name 'Petr KRAFT' is in a distinct orange color.
Rainbow Bar
A vertical bar with rainbow colors (red, orange, yellow, green, blue, purple) is used as a visual element in the logo.
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