KRAJAN
The Everyman“KRAJAN nabízí dobré jídlo za rozumnou cenu.”
Serves Local residents and businesses seeking affordable meal delivery
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
KRAJAN anchors on a vivid Orange (#fee3d7) as their primary brand signal, paired with Orange (#fc4c02), and accented by Orange. The palette leans warm — inviting and energetic.
#fee3d7
Primary
#fc4c02
Secondary
#fc6120
Accent
#fdb99c
Accent
#fc7e4a
Accent
#fcfcfc
Background
Typography
Headings set in lulo-clean-w01-one-bold (a sans-serif — clean, modern, and optimized for digital), body in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KRAJAN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KRAJAN is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
KRAJAN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KRAJAN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Orange
Used for primary branding elements, #fc4c02.
Anton
Used for headings, giving a bold and modern look.
Dobré jídlo za rozumnou cenu
Repeated phrase emphasizing value.
Social Media Intelligence
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