U krále Václava IV.
The Innocent“Zahradní restaurace U krále Václava IV. v Kunratickém lese v Praze”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
The palette leans warm — inviting and energetic.
#333333
Text
#a5a5aa
Background
#5e615f
Background
#878483
Background
#dfdfdf
Background
#2a1d19
Background
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Judson (a serif — evoking tradition, authority, and print heritage). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
U krále Václava IV. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
U krále Václava IV. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 2 social platforms.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
U krále Václava IV. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by U krále Václava IV.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Grey
Used for text and background elements, creating a classic and understated feel.
Playfair Display
Elegant serif font used for headings, conveying a sense of history and tradition.
King Wenceslas IV
Named after a historical figure, connecting the restaurant to Czech history and culture.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
