Králík Iris logo

Králík Iris

The Innocent
Food Production·Farm Products·kralikiris.cz

Serves Health-conscious consumers seeking locally sourced, high-quality dairy and meat products.

UbuntuAuthenticTraditionalFamily-orientedFresh10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualitySustainabilityCommunityTraditionFreshness

Color Intelligence

Králík Iris anchors on Green (#7bdcb5) as their primary brand signal, paired with Pink (#f6cff4), and accented by Blue. The palette leans warm — inviting and energetic.

#000000

Background

#7bdcb5

Primary

#f6cff4

Secondary

#abb8c3

Accent

#ffffff

Background

#cf2e2e

Accent

warm palette(3w/2c)Green · Pink · Blue · Red

Typography

Headings set in Manrope (a sans-serif — clean, modern, and optimized for digital), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
UbuntuBodySans Serif
Aa
ManropeHeadingsSans Serif
Aa
Fira CodecodeMonospace

Logo Anatomy

Králík Iris uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, natural, farm, animal.

Type

Combination Mark

Primary Shape

animal

Contains

Icon + Text

Complexity

5/10

rusticnaturalfarmanimal

Brand Character

Králík Iris is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
75%
Enthusiasm
70%
Confidence
60%
Formality
50%
Nostalgia
50%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

farmářskémléčné produktyBIO masotrhhovězí

Design Playbook

Photography

natural, farm, food

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

Králík Iris is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Králík Iris. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: animal

Complexity50%
rusticnaturalfarmanimal

Brand Codes

Combined Name

Naming ConventionSupporting

Combining an animal name with a human name.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook

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