Královské lázně logo

Královské lázně

The Innocent
Hospitality·Spa & Wellness Center·kralovskelaznepodebrady.cz

Serves Tourists seeking relaxation and wellness treatments

RadnikaRelaxingTraditionalComfortableWelcoming10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

HealthRelaxationTraditionCustomer Service

Color Intelligence

Královské lázně anchors on Orange (#a98954) as their primary brand signal, paired with Blue (#19253d), and accented by Orange. The palette leans warm — inviting and energetic.

#a98954

Primary

#19253d

Secondary

#826d4d

Accent

#dead5b

Accent

#504b45

Accent

#ffffff

Background

warm palette(5w/1c)Orange · Blue · Gray

Typography

Headings set in NeueEinstellung (a sans-serif — clean, modern, and optimized for digital), body in Radnika (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
RadnikaBodySans Serif
Aa
NeueEinstellungHeadingsSans Serif
Aa
Robotosecondary_headingSans Serif
Aa
Roboto SlabcaptionSlab Serif
Aa
CormorantnavigationSerif
Aa
Open SansUISans Serif

Logo Anatomy

Královské lázně uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Královské lázně is authoritative and decisive, warm and approachable, energetic and passionate.

Confidence
70%
Warmth
70%
Enthusiasm
70%
Formality
60%
Technicality
40%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

LázněPoděbradyWellnessKrálovské

Design Playbook

Photography

Stock Photography, Natural Light

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, headquartered in Poděbrady, CZ.

Origin

CZ

Headquarters

Poděbrady, CZ

Market Scope

local

Languages

cs

Královské lázně is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Královské lázně. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Gold

Signature ColorSupporting

Used in the logo and various elements, #ae8c53.

Consistency80%
WebsiteSocial
ActiveOccasional

Radnika

Typography CodeSupporting

Used for headings, giving a modern and elegant feel.

Consistency70%
Website
ActiveOccasional

Královské lázně

CatchphraseSupporting

Repeated phrase emphasizing royalty and luxury.

Consistency60%
Website
ActiveOccasional

Crown

Cultural SymbolSupporting

A simple gold crown icon on a dark blue background.

Consistency90%
Website
ActiveOccasional

Equestrian Statue

Cultural SymbolSupporting

A statue of a man on horseback, likely representing royalty or historical significance.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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