What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Krasohrátky.cz anchors on Blue (#3799ce) as their primary brand signal, paired with Pink (#a456a2), and accented by Green. The palette leans cool — projecting trust and professionalism.
#3799ce
Primary
#a456a2
Secondary
#38ae70
Accent
#dedae5
Accent
#c4a5b9
Accent
#564b5b
Accent
Typography
Krasohrátky.cz uses Source Sans 3 across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
Krasohrátky.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, colorful, whimsical.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Krasohrátky.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
elementary
playful
Signature Words
Design Playbook
product photography, lifestyle, bright
natural
vibrant
flat
Yes
dropdown
rounded
generous
image_carousel
Digital Footprint
Built on Shoptet, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Krasohrátky.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Krasohrátky.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Pavla Petrnoušková
The website highlights Pavla Petrnoušková, the artist behind the brand.
Light Teal
Used in the logo and website accents.
Whimsical, Childlike
Illustrations of children and playful elements are used throughout the site.
kreativní tvoření pro děti a rodiče
Appears in the metadata and describes the brand's purpose.
Playful Layout
The website uses a visually engaging and playful layout to appeal to children and parents.
Krasohrátky wordmark
The brand name is written in a bold, sans-serif font, with the first part in green and the second part in purple.
Circular dot pattern
A circular pattern made of concentric rings of colored dots is used as a visual element.
Social Media Intelligence
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