Mgr. Pavel Kroupa, advokát
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Mgr. Pavel Kroupa, advokát anchors on a vivid Pink (#ea018b) as their primary brand signal, paired with Pink (#b69bab), and accented by Gray. The palette leans warm — inviting and energetic.
#ea018b
Primary
#5a5b5d
Accent
#b69bab
Secondary
#ebd8e3
Accent
#ff00ff
Accent
#000000
Background
Typography
Headings set in URW DIN (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mgr. Pavel Kroupa, advokát uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mgr. Pavel Kroupa, advokát is formal and professional, authoritative and decisive.
first_plural
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on Webflow, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Magenta
Used as a primary accent color throughout the website.
URW DIN
Clean and modern font used for headings and body text.
Mění svět k lepšímu
Repeated phrase about changing the world for the better.
Pavel Kroupa
The brand is named after and features the founder.
Letter A
The letter 'A' is used as a recurring visual element, often in a bright pink color, and integrated into the design of the website.
Monochrome Concrete
A monochrome photography style featuring concrete textures is used as a background or design element.
Social Media Intelligence
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