Krteckem.cz logo

Krteckem.cz

The Everyman
Retail·Pet Supplies·krteckem.cz

Serves Pet owners seeking affordable supplies

QuicksandReliablePracticalFriendlyHelpful11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

AffordabilityConvenienceQualityCustomer Satisfaction

Color Intelligence

Krteckem.cz anchors on a vivid Green (#00a32f) as their primary brand signal, paired with Green (#005316), and accented by Green. The palette leans cool — projecting trust and professionalism.

#00a32f

Primary

#005316

Secondary

#008626

Accent

#000000

Background

#344c54

Accent

#19252e

Accent

cool palette(1w/5c)Green · Blue

Typography

Headings set in Quicksand (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
QuicksandHeadingsSans Serif
Aa
LatoBodySans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
arialUISans Serif
Aa
VerdanacaptionSans Serif
Aa
ArialnavigationSans Serif

Logo Anatomy

Krteckem.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, friendly, playful.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

5/10

modernfriendlyplayful

Brand Character

Krteckem.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Enthusiasm
75%
Confidence
70%
Warmth
65%
Formality
40%
Technicality
35%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

krmivomazlíčky

Design Playbook

Photography

product photography, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cz, cs

Krteckem.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Krteckem.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: round

Complexity50%
modernfriendlyplayful

Brand Codes

Animal-Themed Naming

Naming ConventionSupporting

The brand name 'Krteckem' (Little Mole) suggests a focus on small animals and pets.

Consistency90%
Website
ActiveOccasional

Krteckem font

Typography CodeSupporting

The brand name "Krteckem" is written in a distinctive, bold, sans-serif font, colored in green.

Consistency90%
Website
ActiveOccasional

Mole icon

Illustration Style CodeSupporting

A stylized illustration of a mole (krtek in Czech) with three curved lines emanating from it, is used as an icon.

Consistency90%
Website
ActiveOccasional

Krteckem wordmark

Typography CodeSupporting

The Krteckem wordmark uses a sans-serif font in green color.

Consistency90%
Website
ActiveOccasional

Stylized mole icon

Illustration Style CodeSupporting

A stylized illustration of a mole's head with three curved lines emanating from it is used as an icon.

Consistency90%
Website
ActiveOccasional

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