KRUFIN logo

KRUFIN

The Ruler

Krufin s.r.o. - Velkoobchod drogerií a veřejné stravování - KRUFIN.CZ

Wholesale·Wholesale Groceries·krufin.cz

Serves Businesses in retail and food service

LatoReliablePracticalCustomer-focused11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityServicePartnership

Color Intelligence

KRUFIN anchors on a vivid Red (#f20000) as their primary brand signal, paired with Yellow (#c9b647), and accented by Yellow. The palette leans warm — inviting and energetic.

#f20000

Primary

#c9b647

Secondary

#000000

Background

#807103

Accent

#d1d0c8

Accent

#e4e3e3

Accent

warm palette(6w/0c)Red · Yellow · Gray

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
LatoBodySans Serif
Aa
MontserratHeadingsSans Serif
Aa
Open Sanssecondary_headingSans Serif

Logo Anatomy

KRUFIN uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

KRUFIN is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Technicality
60%
Enthusiasm
50%
Warmth
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

velkoobchoddrogeriestravováníKRUFIN

Design Playbook

Photography

product, stock

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withwordpress

Market Presence

Nationwide presence, headquartered in Sokolov, CZ.

Origin

CZ

Headquarters

Sokolov, CZ

Market Scope

national

Languages

cs

KRUFIN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KRUFIN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
modernclean

Brand Codes

Bright Red

Signature ColorSupporting

Used in the logo and as a primary accent color throughout the website.

Consistency90%
Website
ActiveOccasional

Lato

Typography CodeSupporting

Used for headings and body text, providing a clean and modern look.

Consistency80%
Website
ActiveOccasional

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