Kruh zdraví
The Everyman“JÍDLO, KTERÉ CHUTNÁ I BAVÍ”
Serves Health-conscious individuals in Chrudim
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Kruh zdraví anchors on Green (#47a94a) as their primary brand signal, paired with White (#ffffff), and accented by Green. The palette balances warm and cool tones.
#47a94a
Primary
#ffffff
Secondary
#4ea241
Accent
#ffffff
Background
#191e23
Text
#f9f9f9
Surface
Typography
Headings set in Cormorant Upright (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Kruh zdraví is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Food, Natural
natural
realistic
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Chrudim, CZ.
CZ
Chrudim, CZ
local
cs
Kruh zdraví is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kruh zdraví. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Kruh Zdraví Green
Used extensively throughout the website, representing health, nature, and freshness.
Cormorant Upright
Used for headings, giving a slightly vintage and handcrafted feel.
Fresh ingredients
Emphasizes the use of fresh, natural ingredients and chemical-free cooking.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
