Umělecké kovářství a zámečnictví Pavel Krupica
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Umělecké kovářství a zámečnictví Pavel Krupica anchors on Green (#3c763d) as their primary brand signal, paired with Orange (#8a6d3b), and accented by Red. The palette leans warm — inviting and energetic.
#3c763d
Primary
#8a6d3b
Secondary
#a94442
Accent
#31708f
Text
#dff0d8
Background
#f2dede
Surface
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Raleway (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Umělecké kovářství a zámečnictví Pavel Krupica is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Pavel Krupica
The business is named after the founder.
Montserrat
Used for headings, providing a modern and strong feel.
Long-standing tradition
Brněnská firma s dlouholetou tradicí.
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