FT & Catering
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
FT & Catering anchors on a muted Yellow (#e1e0d3) as their primary brand signal, paired with Yellow (#c5bca1), and accented by Orange. The palette leans warm — inviting and energetic.
#e1e0d3
Primary
#c5bca1
Secondary
#9b846a
Accent
#5b452e
Accent
#cea23d
Accent
#fbfcfb
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
FT & Catering is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Burnt Sienna
Uses a specific shade of burnt sienna (#7d5235) in the logo and website design.
Verdana
Uses Verdana for a readable and classic feel.
Kruti Chef Logo
The logo features a stylized sun-like shape with the text "KRŮTÍ CHEF" inside, suggesting a focus on natural or farm-fresh ingredients.
Rustic Food Photography
The food photography features a rustic style with wooden backgrounds and close-up shots of the dishes, emphasizing the freshness and quality of the ingredients.
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