Kruty.cz
The InnocentServes Local consumers seeking fresh poultry
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Kruty.cz anchors on Red (#a11a25) as their primary brand signal, paired with Red (#b8575e), and accented by Gray. The palette leans warm — inviting and energetic.
#a11a25
Primary
#4e4c4c
Text
#b8575e
Secondary
#e0e0e0
Accent
#2e2e2e
Text
#000000
Background
Typography
Headings set in Cairo (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kruty.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: rustic, farm, natural.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Kruty.cz is warm and approachable, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
natural, farm, food
natural
realistic
flat
top
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Kruty.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kruty.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#a11a25
Dark red color used for accents, possibly representing meat and freshness.
Kruty.cz
Short and memorable name, easy to recall.
Turkey
A stylized turkey illustration is used as a mascot in the logo and as a photographic subject on the website.
Social Media Intelligence
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