OBCHOD KULINÁŘ s.r.o. - TESCOMA logo

OBCHOD KULINÁŘ s.r.o. - TESCOMA

The Everyman
Retail·Kitchenware Retailer·kulinar.cz

Serves Home cooks and culinary enthusiasts

PoppinsReliablePracticalFriendlyHelpful11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceInnovationAffordability

Color Intelligence

OBCHOD KULINÁŘ s.r.o. - TESCOMA anchors on Yellow (#999d1e) as their primary brand signal, paired with Yellow (#b5b685), and accented by Green. The palette leans warm — inviting and energetic.

#999d1e

Primary

#b5b685

Secondary

#4dba87

Accent

#dcdad5

Accent

#000000

Background

#225035

Accent

warm palette(4w/2c)Yellow · Green · Gray

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Varela Round (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
PoppinsHeadingsSans Serif
Aa
Varela RoundBodySans Serif
Aa
var(--bs-body-font-family)secondary_headingSans Serif
Aa
var(--bs-font-monospace)UIMonospace

Logo Anatomy

OBCHOD KULINÁŘ s.r.o. - TESCOMA uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

OBCHOD KULINÁŘ s.r.o. - TESCOMA is authoritative and decisive, simply spoken and accessible.

Confidence
70%
Warmth
65%
Formality
55%
Enthusiasm
55%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

KulinářTESCOMAObchod

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

OBCHOD KULINÁŘ s.r.o. - TESCOMA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by OBCHOD KULINÁŘ s.r.o. - TESCOMA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

#174a34

Signature ColorSupporting

Dark green used in the logo and some headings, suggesting natural and quality products.

Consistency75%
Website
ActiveOccasional

Poppins

Typography CodeSupporting

Modern sans-serif font used for headings, giving a clean and accessible feel.

Consistency80%
Website
ActiveOccasional

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