Kultura.cz
The Everyman“Kultura.cz - portál přinášející ucelené a přehledné informace ze světa kultury. Přijdťe se obohatit o nové zážitky a informace!”
Serves Culture enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Kultura.cz anchors on Green (#5da04b) as their primary brand signal, paired with Green (#8ec938), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#5da04b
Primary
#8ec938
Secondary
#4c6971
Accent
#8b2091
Accent
#124148
Accent
#a468a8
Accent
Typography
Headings set in worksans-bold (a sans-serif — clean, modern, and optimized for digital), body in worksans-regular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Kultura.cz is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
#1d609a
Dark blue used for the main navigation and headings.
Work Sans
Used for body text, providing a clean and modern look.
Zážitky a informace
Emphasis on providing experiences and information about culture.
Leaf-like shape
A leaf-like shape is used in the logo and as a visual element to separate the 'Akce' and 'Místa' sections.
Social Media Intelligence
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