Kuly.cz logo

Kuly.cz

The Innocent
Agriculture·Wood Products·kuly.cz

Serves Farmers, Landscapers, Construction Workers

woodmart-fontReliableTraditionalPracticalSustainable11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityDurabilitySustainabilityCustomer Satisfaction

Color Intelligence

Kuly.cz anchors on a muted Blue (#c3d4de) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#484847

Text

#c3d4de

Primary

#fdfdfd

Background

#1c1c1a

Text

#7d7d7b

Accent

#bbbbb6

Accent

warm palette(5w/1c)Gray · Blue

Typography

Headings set in var(--wd-title-font) (a sans-serif — clean, modern, and optimized for digital), body in woodmart-font (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
woodmart-fontBodySans Serif
Aa
var(--wd-text-font)BodySans Serif
Aa
var(--wd-title-font)HeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Poppinssecondary_headingSans Serif
Aa
LatoBodySans Serif

Logo Anatomy

Kuly.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Kuly.cz is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Formality
60%
Warmth
50%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

akátovédřevozpracovatelKulyNavrátilík

Design Playbook

Photography

natural, product

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Kuly.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kuly.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Brown (#1c1c1a)

Signature ColorSupporting

Used for the background and text, creating a natural feel.

Consistency80%
Website
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable appearance.

Consistency70%
Website
ActiveOccasional

Largest processor of acacia wood in the Czech Republic

Origin StorySupporting

Highlighting their position as the largest processor.

Consistency90%
Website
ActiveOccasional

Tree ring logo

Signature ShapeSupporting

The logo features a stylized tree ring shape, suggesting natural wood and growth.

Consistency90%
Website
ActiveOccasional

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