KUP a OPRAV.cz
The Caregiver“Odborný portál pro moderní a technicky vybavenou domácnost”
Serves Homeowners, DIY enthusiasts
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
KUP a OPRAV.cz anchors on Orange (#fcf6eb) as their primary brand signal, paired with Orange (#272420), and accented by Orange. The palette leans warm — inviting and energetic.
#fcf6eb
Primary
#272420
Secondary
#ed8c1b
Accent
#e4b172
Accent
#8c6536
Accent
#cb5a09
Accent
Typography
Headings set in Segoe UI (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
KUP a OPRAV.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KUP a OPRAV.cz is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shopify, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 10 languages.
CZ
national
cs, sk, en, de, pl, hu, fr, nl, es, it
KUP a OPRAV.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KUP a OPRAV.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Orange
Used for the main call-to-action buttons and accents (#ed8c1b).
Open Sans
Used for headings and body text, giving a modern and clean look.
Specific Parts
Naming products by the specific appliance part they are.
KUP a OPRAV wordmark
The wordmark uses a bold, sans-serif typeface with the word "KUP a" stacked above "OPRAV" in contrasting colors.
Social Media Intelligence
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