Areál Rolava logo

Areál Rolava

The Everyman
Entertainment·Recreation Area·kvcity.cz

Serves Families and individuals seeking leisure activities

RobotoActiveCommunity-focusedFamily-friendlyRelaxing10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityRecreationAccessibilityWell-being

Color Intelligence

Areál Rolava anchors on Red (#f8c5c7) as their primary brand signal, paired with Red (#ea484d), and accented by Red. The palette leans warm — inviting and energetic.

#f8c5c7

Primary

#ea484d

Secondary

#e62228

Accent

#f39a9d

Accent

#fffefe

Background

#f2dede

Accent

warm palette(6w/0c)Red

Typography

Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
Roboto CondensedHeadingsSans Serif
Aa
Helvetica Neuesecondary_headingSans Serif
Aa
MenloUIMonospace

Logo Anatomy

Areál Rolava uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Areál Rolava is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
70%
Enthusiasm
70%
Warmth
65%
Formality
55%
Urgency
35%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

RolavaFarmářské trhyKarlovy Vary

Design Playbook

Photography

Outdoor, Action, Scenic

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Drupal, active on 4 social platforms.

Built withDrupal
Social
facebooktwitterinstagramyoutube

Market Presence

Local market, headquartered in Karlovy Vary, CZ.

Origin

CZ

Headquarters

Karlovy Vary, CZ

Market Scope

local

Languages

cs

Areál Rolava is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Areál Rolava. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#ea484d

Signature ColorSupporting

Bright red color used for accents and highlights, creating a sense of energy and excitement.

Consistency70%
WebsiteSocial
ActiveOccasional

Roboto Condensed

Typography CodeSupporting

Condensed sans-serif font used for headings, providing a modern and efficient feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Karlovy Vary

Cultural SymbolSupporting

References to the city of Karlovy Vary and its cultural events.

Consistency70%
WebsiteSocial
ActiveOccasional

Rounded Rectangle

Signature ShapeSupporting

A red rounded rectangle is used as a background for the logo.

Consistency90%
Website
ActiveOccasional

KV Bold

Typography CodeSupporting

The letters 'KV' are displayed in a bold, sans-serif typeface.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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