Květinářství Margareta
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Květinářství Margareta anchors on Yellow (#4b4e2a) as their primary brand signal, paired with Orange (#dba05d), and accented by Orange. The palette leans warm — inviting and energetic.
#4b4e2a
Primary
#dba05d
Secondary
#3e3323
Accent
#d2c5b3
Accent
#ac937b
Accent
#615649
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Georgia (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Květinářství Margareta uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Květinářství Margareta is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Margareta Brown
Used in the logo and some floral elements.
Poppins Regular
Used for body text, providing a clean and modern look.
Floral Product Naming
Naming products based on flower types and arrangements.
Floral arrangements with models
The photography style features floral arrangements presented alongside models wearing flower crowns, creating a cohesive and visually appealing aesthetic.
Daisy illustration
The brand uses a realistic daisy illustration as part of its logo and visual identity.
Social Media Intelligence
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