What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
LAB MARK anchors on Blue (#272d6d) as their primary brand signal, paired with Blue (#dadbe5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#272d6d
Primary
#dadbe5
Secondary
#54aada
Accent
#39aee4
Accent
#9ea1bc
Accent
#676a95
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LAB MARK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LAB MARK is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue (#272d6d)
Used in the logo and as a primary color throughout the website.
PT Sans
Used for body text, providing a clean and readable appearance.
LAB MARK
The brand name itself is an acronym.
Labmark font
The Labmark logo uses a bold, sans-serif font with a distinctive 'M' shape that incorporates a stylized 'LM' monogram.
Trial Kit packaging
The NT-proBNP Trial Kit packaging features a clean, modern design with a white background, green accents, and a clear product image.
Social Media Intelligence
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