What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Lacanche.cz anchors on a muted Red (#684c4c) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#fdfdfd
Background
#8b9592
Background
#d7dee1
Background
#b9bfb7
Background
#684c4c
Primary
#5b6762
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Lacanche.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lacanche.cz is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Vizus CMS.
Market Presence
Nationwide presence, based in FR.
FR
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Gray
Used as a background color throughout the website, specifically #d8dee1.
Montserrat
Used for headings, providing a modern and clean look.
Legacy
Implied through the classic design of the appliances.
Product Focused
High-quality images showcasing the appliances in detail.
Lacanche logo
The Lacanche logo features a specific serif typeface for the brand name and a cursive font for "Fourneaux de France", both arranged in an oval badge.
Oval badge
The brand uses an oval badge shape for its logo, often with visible screws.
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