Lask
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Lask anchors on a vivid Red (#ed1b23) as their primary brand signal, paired with Red (#f9b8ba), and accented by Red. The palette leans warm — inviting and energetic.
#ed1b23
Primary
#fffdfd
Background
#f9b8ba
Secondary
#f3696e
Accent
#e94246
Accent
#474646
Text
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lask uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lask is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Lask Red
Specific shade #ed1b23 used in the logo and throughout the website for accents and calls to action.
Poppins
Modern and clean font used for headings and body text, contributing to a contemporary feel.
Luxusní výrobky našich mistrů
Repeated phrase emphasizing the high quality and craftsmanship of their products.
Tradition of Craftsmanship
Emphasis on traditional methods and master craftsmanship in food production.
Product Descriptions
Descriptive names for salads, spreads, and other delicacies.
Social Media Intelligence
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