What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Lauratrade.cz anchors on Orange (#dec7bc) as their primary brand signal, paired with Red (#aa897f), and accented by Gray. The palette leans warm — inviting and energetic.
#dec7bc
Primary
#655d5a
Accent
#3e3c3b
Text
#fcfbfb
Background
#aa897f
Secondary
#dee2e6
Accent
Typography
Headings set in var(--bs-body-font-family) (a sans-serif — clean, modern, and optimized for digital), body in var(--bs-font-sans-serif) (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Lauratrade.cz is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shopify.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, sk
Lauratrade.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lauratrade.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dark Red
Used for accents and highlights, #610a11.
Verdana
Used for headings and body text, giving a readable feel.
Product photo style
Product photos feature models wearing dresses against a dark background.
Product photo on dark background
Product photography featuring clothing items displayed against a dark background.
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