LAY
The Ruler“Outstanding, Superfeminime, Ready to Wear”
Serves Women seeking stylish and high-quality ready-to-wear clothing
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
LAY anchors on Red (#8f1c17) as their primary brand signal, paired with Red (#aa0000), and accented by Red. The palette leans warm — inviting and energetic.
#8f1c17
Primary
#aa0000
Secondary
#2f1314
Accent
#edeaea
Accent
#847e7e
Accent
#594a4a
Accent
Typography
Headings set in Trirong (a serif — evoking tradition, authority, and print heritage), body in Quattrocento Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
LAY uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LAY is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shopify, active on 5 social platforms.
Market Presence
Nationwide presence, based in US.
US
national
en
LAY is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by LAY. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Lay Sedlakova
The brand is named after the designer, Lay Sedlakova.
Quattrocento Sans
Used for headings, providing a classic and elegant feel.
Outstanding, Superfeminine, Ready to Wear
Tagline used on the website.
Fashion Editorial
High-quality, stylized fashion photography.
LAY logotype
The LAY logotype features a sans-serif font with a distinctive 'Y' where the right arm extends higher than the left, and a deep red color.
Social Media Intelligence
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