La Zmrzka
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
La Zmrzka anchors on Blue (#c9e5e5) as their primary brand signal, paired with Blue (#1d1c38), and accented by Pink. The palette balances warm and cool tones.
#c9e5e5
Primary
#1d1c38
Secondary
#e5dde2
Accent
#fa0885
Accent
#10a0ac
Accent
#fcbd4e
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
La Zmrzka uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, colorful, friendly.
Combination Mark
circle
Icon + Text
5/10
Brand Character
La Zmrzka is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
natural, food photography
daylight
saturated
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on Shoptet.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
La Zmrzka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by La Zmrzka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Bright Teal
Used for accents and highlights throughout the website.
Bright Pink
Used for accents and highlights throughout the website.
Family Business
Highlights being a family business making ice cream with love.
Source Sans 3
Modern and readable font used for body text.
Ice Cream Cone Logo
The logo features a stylized ice cream cone with a pink scoop and a yellow cone, used as a visual element in the brand's name.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
