Lázně Vráž logo

Lázně Vráž

The Caregiver
Healthcare·Spa & Resort·lazne-vraz.cz

Serves Individuals seeking relaxation and health improvement

DM Serif DisplayRelaxingTraditionalCaringPeaceful10/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

HealthRelaxationTraditionPersonalized Care

Color Intelligence

Lázně Vráž anchors on Blue (#c7d7ec) as their primary brand signal, paired with Blue (#0346aa), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#c7d7ec

Primary

#ffffff

Background

#0346aa

Secondary

#4176c0

Accent

#88a8d7

Accent

#000000

Background

cool palette(2w/4c)Blue

Typography

Headings set in DM Serif Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.

Aa
DM Serif DisplayHeadingsSerif
Aa
Open SansBodySans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
RobotoUISans Serif
Aa
Segoe UInavigationSans Serif
Aa
IntercaptionSans Serif

Logo Anatomy

Lázně Vráž uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Lázně Vráž is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
85%
Confidence
75%
Enthusiasm
70%
Formality
65%
Technicality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

LázněRelaxaceObnovení

Design Playbook

Photography

Nature, Relaxing, Spa

Lighting

natural

Color Treatment

natural

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Lázně Vráž is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lázně Vráž. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Blue

Signature ColorSupporting

Used for headings and accents, conveying a sense of professionalism and trust.

Consistency80%
WebsiteSocial
ActiveOccasional

DM Serif Display

Typography CodeSupporting

Elegant serif font used for headings, creating a sophisticated and calming atmosphere.

Consistency85%
Website
ActiveOccasional

Nature-focused

Photography Style CodeSupporting

Images of the surrounding park and nature, emphasizing relaxation and tranquility.

Consistency90%
WebsiteSocial
ActiveOccasional

Castle Silhouette

Signature ShapeSupporting

The logo features a stylized silhouette of a castle with a central tower, representing the Lázně Vráž spa hotel.

Consistency90%
Website
ActiveOccasional

Water Drop

Illustration Style CodeSupporting

The logo includes a stylized water drop element, symbolizing the spa's focus on water-based treatments and wellness.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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