LAZYBASTARD
The OutlawWhat Drives Them
Challenges the status quo. Breaks rules to build better ones.
Color Intelligence
LAZYBASTARD anchors on Green (#9fb24a) as their primary brand signal, paired with Yellow (#c3cc81), and accented by Green. The palette leans warm — inviting and energetic.
#9fb24a
Primary
#c3cc81
Secondary
#7d9b2e
Accent
#cfd5a7
Accent
#292929
Text
#e4e4e3
Accent
Typography
Headings set in SS JuicyFolioCUSTset (a display face — designed for headlines and visual impact), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LAZYBASTARD uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LAZYBASTARD is casual and conversational, authoritative and decisive, simply spoken and accessible — also playful and witty.
third
high_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
Used in the logo and website design, specifically #9fb24a.
Alfa Slab One
Used for headings, creating a bold and playful feel.
Provocative Name
The name 'Lazy Bastard' is intentionally provocative and memorable.
LAZYBASTARD logo
The brand name is written in a bold, hand-drawn style with the word "GALLERY" underneath in a smaller font.
Detailed linework
The illustrations feature intricate linework and shading, creating a detailed and somewhat surreal aesthetic.
Social Media Intelligence
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